The story of "white soap", which started with Hacı Şakir Sabuncuzade's transfer of soap, which is a family tradition, to Anatolian lands towards the end of the 1880s, continues to be the symbol of pure cleanliness in Turkey with the values it has carried from those days to the present.


Hacı Şakir soaps, which have been brought to the present day by adhering to the vast soaping knowledge and experience passed down from generation to generation by the masters of the Hacı Şakir factory, continue to be the soap that families trust for pure and natural cleaning for more than 100 years without compromising the tradition of quality.