When Baba G couldn’t find delicious, flavourful, Mediterranean foods in his local grocery, he saw a gap in the market lacking cultural variety and decided to bring the flavours to Australia himself.

How it began 

From this idea to import and sell through to selective ethnic and individual deli chain stores within Australia, Baba G became established for providing top of the market dairy, small goods and dry goods. 

The taste of Mediterranean was now accessible to Australian shoppers who were seeking more variety and a mediterranean quality taste from their local grocery stores.